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Hi, I am Lucas Hirata. A creative director crafting ideas in Los Angeles
F A N D A N G O

2014 WINNER PITCH

Creating a more engaging Fandango experience

Most people come to Fandango.com, check a showtime, then leave. I decided to use news, exclusives and user-generated content to grab user attention. To extend the movie experience I created a destination for cinema-lovers that would be exciting to visit before, during and after the movie experience. Thinking that users engage not just with movies, but also with artists, directors and genres, I decided to create a really simple poll/game system integrated the website and the app. With the knowledge absorbed through the app, Fandango should be able to provide more relevant content and ads. In addition to that, as a movie enthusiast I proposed something called Spoiler Zone, where users were able to discuss movies in a deep and engaging way.

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